William J. Osgood

William Osgood, Executive Coach, CFR & Associates

William J. Osgood,
Executive Coach, CFR & Associates

William J. Osgood is the President and CEO of CFR & Associates, a business coaching company headquartered in Oxnard, CA. CFR & Associates was founded in 2004 and specialized in executive and life coaching. CFR is a Service Disabled Veteran owned company as a result of William’s service in the Marine Corp. William has been coaching businesses, executives and CEO’s since 1999 after developing his love of coaching while employed in the Boy Scouts of America as a coach, facilitator and mediator. Since 2004, when he started by building his own coaching company called Coaching-for-Results, he has logged over 4,000 hours with over 75 clients.

As a result, he brings the same passion to each and every client whether they are in the domain of the small business or CEO’s of large corporations. His passion is for small businesses to grow and this is evident by the type of clients and the community he serves.

He became a certified coach with CPPM, Newfield Network in 1999, after 14 months of training and internship with Business Coach, Richard LeKander. William has gone on to develop a Trademarked Conversational Model of Business™ and the Trademarked, Selection and Retention of Star Employee Process™ that when implemented saves thousands of hours and dollars for CFR’s clients. It also provides a unique way of looking at business and business issues and lets the owner simplify his Systems and processes.

William regularly puts on leadership and business seminars around the western United States with CFR’s affiliate company, CFR Seminars. He is also in the process of writing two books on the leadership strategies inherent in great leaders in the post September 11th economy and another book on Small Business and the Five Myths of Marketing.

He promotes and encourages clients to develop and then access the entire Spiritual, Emotional, Intellectual and Physical domains. Then, when the executives are ready, to be leader of executives within their industry. A strong believer in his faith, he accesses the spiritual power his God has given him to develop a spiritual life and a healthy body. William is in love with his bride – Linda, of 30 years in August 2012, a father of 25 year old Will. A former Marine and Rotarian, he aspires to help all business owners maximize their full potential and become everything they were destined to become.

Feel free to contact William personally at william@cfrandassociates.com or visit William’s Linked In profile at:

View William Osgood's profile on LinkedIn


Client Awards

$75,000 VA contract awarded Aug 2016 to ODG

MRS OSHA Safety wins Training Award with the Riverside Superior Court

Daly Works wins Courier Service Award with St. Louis VA

Hoffman Management Construction Company wins building award with California Water Service Company


PJ Cephas wins Cal Water Service Company Painting Contract


BP Telco wins Los Angeles Veterans Home award


Best Medical Enterprises wins LA Veteran Home Medical Diagnostic Service Award


OC Medical wins LA Veteran Home Medical Supply Contract


Dorman PSI awarded multi-year, million dollar contract


LaChaine & Associates awarded multi-year contract


Rubicon Engineering awarded multi-year contract


HMCC/AZTEC JV awarded 64 bathroom remodel with a large So Cal utility

A complete database of listings for all emergency, legal and law enforcement government offices in the country


CFR Video

Recent Articles

read more



Norma E. Fernandez
Community Development through Digital Inclusion
Will is a steadfast advocate and resource for military service disabled veteran business owners who are seeking to expand their businesses. His tenacious commitment and service to veteran businesses were evident when he engaged the LAUSD Facilities Services Contract Division and Small Business Enterprise team to introduce his clients as qualified potential contractors.

read more