About Us

We are a Small Business certified by the Department of General Services (DGS) with the State of California, A DVBE (Supplier #: 1594860), A certified SDVOSB with the Center for Veterans Enterprise (CVE). Our federal government registrations include:
SAM – Our DUNS # is 794977954 and CAGE Code is: 5N0Y5
Primary NAICS Code is: 541611 with 541612, 541,614, 541618 as secondary codes.

Below, is a short interview with our CEO, William Osgood that will tell you more about our core competencies and how we help our clients create wealth so they can invest in the lives of their employees and hire veterans.

Rely on our business coaching experts in Oxnard, California, for top-quality strategic development coaching, leadership and business growth coaching. CFR & Associates is proud to provide more than 11 years of experience in business coaching with our innovative systems and processes model, business growth coaching services for companies and corporations. Our company’s only interest is focusing on the needs, wants, and desires of our clients. Contact us today to learn more about how we go about helping clients improve their businesses.

CFR & Associates started in April of 2004 with a Life Coaching practice. It soon evolved into a business coaching practice when William became an authorized presenter of the concepts presented in the E-Myth Revisited (See our Recommended Reading Section to purchase this book, you will not be disappointed). At that time, CFR was a Ventura based and locally focused organization. What happened next was amazing and forever changed the look and feel of CFR. CFR & Associates CEO, William J. Osgood received an interview with IT Marketing Expert, Robin Robins and became an international coaching company as a result of that.

As a young company learning and growing in an ever-changing business climate, we are very proud to share the experiences that brought this company to fruition. Years of mediation and facilitation allowed us to move seamlessly into leadership and business coaching in a way that honors our clients and raises the standards of excellence in the business community. With more than 5 years in the business, we are still excited to support our clients in their growth. Our motto is “to create freedom for the business owner, so they can invest in the lives of their employees and continue working on the business.”

“We focus on developing Core Competencies within organizations and that focus has allowed us to expand our business by staying true to our Core Values and Core Competencies.”

itunes-mp3 Click here to listen to an interview with William Osgood

Client Awards

$75,000 VA contract awarded Aug 2016 to ODG

MRS OSHA Safety wins Training Award with the Riverside Superior Court

Daly Works wins Courier Service Award with St. Louis VA

Hoffman Management Construction Company wins building award with California Water Service Company


PJ Cephas wins Cal Water Service Company Painting Contract


BP Telco wins Los Angeles Veterans Home award


Best Medical Enterprises wins LA Veteran Home Medical Diagnostic Service Award


OC Medical wins LA Veteran Home Medical Supply Contract


Dorman PSI awarded multi-year, million dollar contract


LaChaine & Associates awarded multi-year contract


Rubicon Engineering awarded multi-year contract


HMCC/AZTEC JV awarded 64 bathroom remodel with a large So Cal utility

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CFR Video

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Executive Director/VP at Silhouettes for VETS

I have been working with William for the past two years in the veterans employment space. His passion and expertise in development of small business and veteran entrepreneurial practices has made him a valuable asset to businesses looking to increase their profitability & longevity of financial stability.

He is also an advocate for awareness & education keeping up

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